With the news of the Nepal Earthquake, I have a deep personal sadness because of my own experiences and wonderful friends there. It is where my daughter was born; a place I will forever be connected to. Because of that personal sense of tragedy and loss, I have been paying close attention to media and watching online as this crisis plays out.
When a horrific disaster strikes in a far-away place, we can have many reactions. We may distance ourselves by thinking it doesn’t impact us personally, or dive into empathy and lose ourselves to emotion. Over the last days of media coverage of the Nepal Earthquake, I’ve been inspired by a different kind of reaction – companies jumping into positive action.
I want to highlight examples of what we deem Good Business – Skype, Viber, Google and Facebook have all responded to this incredible tragedy by doing something positive. Microsoft (via Skype) and Viber have offered free calling to and from Nepal. Google has deployed a “Person Finder” specifically for Nepal, and Facebook is matching donations to earthquake relief dollar for dollar. I, for one, am amazed at how technology has helped people I know to find their loved ones. I have been pouring over Facebook posts from people on the ground who have found internet access reporting that they are alright or posting lists of supplies they need. People are responding in kind to help. I am proud of these companies for providing those services to the world and for building their brand loyalty in the process.
Some of you know that Karlin Sloan & Company has a deep connection to Nepal through our relationship with the Shanti Children’s Foundation, a small not for profit that helps to feed, clothe, house, and educate children who would otherwise have no access to those things.
We wanted to let you know that we have been in communication with Shanti, and we have great news. All of the children are safe at their hostel here: http://www.pegasuschildren.btck.co.uk. They have a month of food and they are unhurt.
Pam Whitworth the founder of Shanti and a great friend to KS&C was able to get a message out through a friend’s Facebook account that she is alright despite her well-founded fear of aftershocks.
In Nepal when you greet someone or say goodbye you say “Namaste”, which roughly translated means “I bow to you” or “the spirit in me salutes the spirit in you” – acknowledging that we are all important, and that we are all one.